Desmond ‘Dez Wilson: The go-to guy for all things digital and visual

By Je’Don Holloway Talley
For the Birmingham Times

Desmond “Dez” Wilson is the go-to guy for any elected official who wants to run a successful campaign.

He has produced all things digital and visual—commercials, ads, signage, posters, anything that communicates a message—for area officials, such as Jefferson County Sheriff Mark Pettway, Jefferson County District Attorney Danny Carr, Birmingham Mayor Randall Woodfin, U.S. Representative Terri Sewell, and several other officials.

The 31-year-old Birmingham City Council creative director said he never imagined he’d be working in corporate America or government.

“Ten years ago, I was doing graphic design, photography, and film,” Wilson said. “I’m still doing it now, [but] now I can do it for three different sectors of people—corporate, political, and artistic—whereas before I was focusing only on one.”

In Birmingham City Hall, Wilson and his team manage all visual communications pertaining to City Council branding, broadcast, social media, and press. The group also seeks new ways to bridge modern communications and municipal government to help promote transparency and efficiency.

“We’re always searching for ways to educate the public on government resources, practices, and processes: how to apply for a license, how to get a business license,” Wilson said. “These are the types of things the public needs to be educated on.”

Change Agent

In 2017, Wilson and his team started changing some of the “antiquated approaches” used by the Birmingham City Council to communicate.

“We introduced Facebook Live to the council meetings and in the process tripled the Facebook following in about eight months,” he said. “Increasing transparency through digital and visual communications is our main responsibility.”

Wilson attended the University of Alabama at Birmingham (UAB) on a full music scholarship. He is a percussionist, saxophonist, and pianist who has produced music for some of hip-hop and R&B’s biggest artists, including Teddy Riley and Blackstreet, as well as rappers Travis Scott and Young Thug.

The Tuscaloosa native still works with music artists, developing branding concepts and music videos.

“I’m able to work with small or large businesses and politicians all the same because the same product is being delivered; it’s just being shaped around that specific client,” Wilson said, adding that he uses the same quality, same formula, same methodology “just [with] a different message and [for a different] client.”

Last year, he worked on several impressive projects, both

creatively and professionally. He teamed up with Birmingham native and platinum-selling singer, songwriter, and producer Sebastian Kole for his upcoming music video, “Hey God.”

“That was a two or three-day video shoot [in Dolomite and Fairfield],” said Wilson. “It was really intense, and we implemented a lot of cinematic pieces with it.”

The “Hey God” shoot was a big deal for Birmingham creatives, and it attracted a broad range of millennial-age actors, actresses, and crew members.

“Sebastian [Kole] is a product of Birmingham,” Wilson said. “He created his platform in Birmingham, so he was very intentional about Birmingham people being part of his video.”

Another project Wilson is proud of is a short film shot in Louisiana last year: “Straight Shot,” which tells the story of soul singer Sam Cooke.

“It’s been to about nine different film festivals so far this year,” he said. “I shot that with a really talented film crew [that] contacted me … to come down and shoot with them.”

Family Ties

Wilson is the second youngest of five children: “I have four siblings: two older twin sisters, an older brother, and a younger sister.”

“My little sister is amazing,” he said. “She [earned her] undergraduate degree from Spelman [College], got her juris doctorate from Georgetown [University], and her master’s in public administration from Harvard [University]—and she’s only 28.”

Wilson’s older twin sisters, Kafi and Anika Wilson, are both doctors: Kafi specializes in internal medicine, and Anika has a child psychology practice in Madison, Ala. His older brother, Joey, is a published photographer and videographer.

Wilson said some of his activism and focus on the community come from his father, Steve Wilson, who was a member of the Black Panther Party.

“He ran the editorial and promotional leg of the Panthers, so he put a lot of their messaging and prints out. … After that, he ran the Greene County Democrat newspaper in Greene County. My dad’s involvement in the movement and his overall passion for community development and rural community development carried over. … I definitely picked up that same passion and interest.

As for his business acumen, Wilson credits his mother.

“My mom was a hustler. She’s been a cosmetologist my whole life [and] had a salon in the front of the house,” Wilson said. “I’ve never seen either one of my parents work a desk job; … they were always hustling and doing something different. Seeing that [while I was] growing up definitely helped shape my idea of success.”

Asked how he uses his talents to give back, Wilson said, he “[tells] black stories [and exposes] black talent to different avenues.”

“We’ve been so far removed from controlling our own messaging and controlling [how we are perceived],” he said. “It’s becoming increasingly important that I continue to [remain] a part of my community and work to cultivate and grow our understanding.”

Millennial Life

According to a 2017 Forbes magazine article, “The millennial generation is known for placing a high emphasis on being unique, and a major part of that is growing their identity through culturally rich experiences and exploration of the unknown—both of which travel provides in full.”

When it comes to travel, Wilson leads the millennial life, so he likes to unwind and break away for fun. He likes to take trips out of town, but don’t mistake that for Birmingham not having amenities.

“Birmingham is a growing attraction [because] of the industries and companies that are coming here and the general amenities [the city] is beginning to offer for millennials,” he said, noting new entertainment and event venues in the area, including TopGolf in downtown Birmingham and Dave and Buster’s in Hoover, that are very appealing to the millennial generation.

Passion Project

As for his future plans, Wilson said his passion project is to create a creative hub that provides technology and creative resources for the community, a place where they can be exposed to different experiences and exercise their interests, “whether it’s having access to a recording studio, graphic design lab, or photography and film studio,” he said. “I know I didn’t have that space coming up.”

Wilson also is looking to create more events centered around other artists in the city.

“I intend to do my first art gallery exhibit in 2019,” he said. “I’m also looking at cultivating some more creative events with other artists around the city, [as well as] creating a podcast that [serves as an outlet] where we can talk about some of the different topics that matter to our community.”

“Millennials are known as being more environmentally and socially conscious than the older generations,” a 2017 Huffington Post article said—and Wilson’s volunteer work is proof of that.

He serves as a volunteer with the Birmingham Education Foundation; he sits on the board of directors for the Kuumba Community Arts Organization, Urban Impact Young Professionals Board, and the United Negro College Fund Youth Advisory Council; and he is a member of the National Association for the Advancement of Colored People (NAACP) and the Public Relations Society of America (PRSA).

Meet the millennials on the move in the Magic City

By Je’Don Holloway Talley
For the Birmingham Times

For Ace Graham, Birmingham is the perfect metropolis for millennials to launch their dreams.

Graham, 34, owns and operates Alchemy, a high-end streetwear “creative boutique” in the Southside’s Five Points district, near the corner of 11th Avenue South.

“If there is something [millennials] want to do, they can do it here: a brewery, a streetwear shop. … There are a lot of opportunities here because it’s not oversaturated,” he said.

Graham’s vibrant, artsy space is ideal for millennials, many of whom are often found socializing there: “We try to provide that here,” he said. “I don’t have many places to hang out. … For the most part, if we want to go somewhere else or hang out, we go to the Magnolia House.”

The Magnolia House is owned by Justin Streeter, who also uses his two-story establishment on Magnolia Avenue, on Birmingham’s Southside, to encourage creativity and host events.

“The guys over there are very good friends of ours, and we try to support each other as much as possible,” Graham said. “Streeter is a very good friend of mine. [He] comes in often, and we share conversation.”

Meet the Millennials

According to the Pew Research Center, the Millennial generation—anyone born between 1981 and 1996 (ages 23 to 38 in 2019)—is “the first generation to come of age in the new millennium.” Compared with adults in previous generations, they “are the most racially and ethnically diverse adult generation in the nation’s history” according to a recent article, “Defining Generations: Where Millennials End and Generation Z Begins.”

In fact, the Birmingham-Hoover metropolitan statistical area has about 248,000 millennials, who now make up the largest part of the area’s workforce, according to data from the Birmingham Business Alliance (BBA).

Last year, Birmingham Mayor Randall Woodfin—himself a millennial, at 37—told Alabama State University (ASU) students during a lecture series, “There are an estimated 69 million millennials across this nation. When we are woke and engaged, there is nothing we can’t do.”

That’s certainly true of Graham at Alchemy and Streeter at Magnolia House. The two business owners share a great chemistry and sense of comradery.

“We’re definitely about sharing information for the betterment of both of us,” Graham said. “If we have someone in town like [AKOO clothing’s] Jason Geter, [who co-founded the fashion brand with rapper Clifford ‘T.I.’ Harris], once that event is over, we’ll fall over into [Streeter’s] place and spread the love. … That helps out a whole lot.”

Wide Open

Streeter, a 29-year-old Ensley native, has a venue that caters to college students and millennial professionals looking for different experiences: “Professionals like the lounge-type vibe, and college students like the club, high-energy vibe,” he said.

Magnolia can also serve as a vending space for independent retailers.

“We’ve had pop-up shops for I don’t know how many clothing lines here in Birmingham. [We’ve had] cooking events. It’s just open,” Streeter said. “We have our nightlife, but I strategically fit those [other] types of events into our lineup. Whether it’s before the nightlife begins or whatever we’ve got to do, we’re going to make it work.”

The Ramsay High School grad said this is a good time for millennials in Birmingham, which is wide open.

“Being in Birmingham right now, you have an opportunity to create your own way versus jumping on somebody else’s wave,” Streeter said. “You can find you a nice commercial business space and just start dreaming.”

More Than a Teacher

Speaking of dreams, that’s what Rachel Simonne, director of A.H. Parker High School’s Theater and Dance program, helps her students realize. Simonne, who is responsible for designing the department’s curriculum, teaches an array of theater, drama, and dance classes daily and directs three productions per year.

Being in the millennial generation, Simonne, 27, sees her role as more than teacher and director.

“I am a mentor to some. I am a second mom to some. I’m a counselor to some,” she said. “I have to play so many roles because my students need so many things … they lack for whatever reasons.”

The Wylam native’s dance and theater curriculum are centered on black modern dance and the works of African-American playwrights, such as Lorraine Hansberry August Wilson, and Ntozake Shange.

“I’ve found that a lot of the other dance and theater genres are more so entertaining versus actually having a message [to which] we as African-Americans can relate,” said Simonne. “African-American playwrights make a connection between now and then, as it relates to our ancestry. It’s more meaningful.”

Messaging

Birmingham City Council Creative Director Desmond “Dez”

Wilson, 31, knows the importance of messaging. That’s his specialty both in and away from City Hall.

When working for the city of Birmingham, Wilson and his team manage all visual communications pertaining to City Council branding, broadcast, social media, and press. The group also seeks new ways to bridge modern communications and municipal government to help promote transparency and efficiency.

“We’re always searching for ways to educate the public on government resources, practices, and processes: how to apply for a license, how to get a business license,” Wilson said. “These are the types of things the public needs to be educated on.”

Away from City Hall, Wilson uses his talents to give back to the community “by telling black stories [and] exposing black talent to different avenues.”

“We’ve been so far removed from controlling our own messaging and controlling [how we are perceived],” he said. “It’s becoming increasingly important that I continue to [remain] a part of my community and work to cultivate and grow our understanding.”

Like others, Wilson sees Birmingham as a city where millennials can thrive.

“Birmingham is a growing attraction [because] of the industries and companies that are coming here and the general amenities [the city] is beginning to offer for millennials,” he said, noting new entertainment and event venues in the area, including TopGolf in downtown Birmingham and Dave and Buster’s in Hoover, that are very appealing to the millennial generation.