LOS ANGELES, CA – July 7, 2015 – TEN: The Enthusiast Network announced today that the 2015 HOT ROD Power Tour achieved record-breaking increases in participation across the Power Tour’s seven-city stops and, in one city in particular, set a new world record.
The HOT ROD Power Tour opened in Madison, Wisconsin, with record attendance and vehicle registrations, and continued to set participation records throughout the seven-day, seven-city journey, with more than 6,095 participants and 116,000 spectators traveling 1,500-plus miles to Baton Rouge, Louisiana.
During the Power Tour’s June 9 stop at the Memphis International Raceway, in Memphis, Tennessee, more than 110 tour participants spun their tires simultaneously on the raceway’s dragstrip in an attempt to break the Guinness World Records for Largest Burnout, surpassing the previously held record of 107 cars set earlier this year in Australia.
In addition to the 110-car burnout in Memphis, this year’s HOT ROD Power Tour city stops included many thrilling features for spectators, participants, and auto enthusiasts worldwide, which helped take the Power Tour’s online and social media engagement to record levels.
Interest in Power Tour photos and videos helped HOT ROD gain more than 10,000 new Instagram followers, while the Power Tour presenting sponsor Chevrolet Performance gained more than 6,000 Instagram followers during the weeklong event. On Instagram, more than 5,000 photos were tagged with a Power Tour hashtag, and on Twitter, spectator and participant use of the #PowerTour2015 hashtag helped it to become a trending topic. Online coverage of the Power Tour also set traffic records at HOTROD.com with a 350-percent increase in page views over last year’s record-setting week.
With this year’s record-breaking increases in participation across the Power Tour’s seven-city stops as well as the event’s social media and online engagement, the 2016 HOT ROD Power Tour will continue to reign as the world’s largest traveling car show and a must-attend national event.
Achievements & Records Broken
• 6,095 participants and 116,000 spectators
• 110-car simultaneous burnout
• 10,000 new HOT ROD Instagram followers
• 6,000 new Chevrolet Performance Instagram followers
• Power Tour hashtag Trending Topic on Twitter
• HOTROD.com 350-percent increase in Power Tour page views
About HOT ROD Network
HOT ROD has been the most-recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes HOT ROD and HOT ROD DELUXE print and digital magazines; HOTROD.com; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus two monthly YouTube shows: Roadkill (with 1 million-plus views per episode) and the new HOT ROD Garage.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
###
