Largest multi-cultural beauty event in the U.S. revamps legendary tradeshow to focus on education and engagement for the next generation of industry professionals
ATLANTA, Ga. – The 68th Mid-Winter Bronner Bros. International Beauty Show will be held on February 21-23, in Atlanta, Georgia at the Georgia World Congress Center. With more than 15,000 attendees and 400 exhibitors, the Bronner Bros. International Beauty Show maintains a commanding presence in the beauty industry and is the largest gathering of multicultural beauty professionals in the United States.
Since its inception, a member of the Bronner Family has led the charge to ensure a successful Bronner Bros. International Beauty Show. For the 2015 show, James Bronner, the youngest brother of the Bronner family, will fill this role. He also serves as part-owner and director of technology for the company.
“This year, the Bronner Bros. International Beauty Show will reflect a new vision for our role in the beauty industry,” said James Bronner, senior vice president, beauty show operations. “After 68 years in business, Bronner Bros. is still family-owned and I am honored to serve in this leadership capacity as we continue to set the standard for excellence in the beauty business. What’s old is now new again at Bronner Bros. – a focus on education, innovation, and elevation of the multicultural beauty business. We have an amazing show planned and I look forward to connecting with our attendees and exhibitors in the coming weeks.”
Bronner Bros. has re-imagined how they present their iconic beauty show by going back to its roots of education and empowerment. Founded in 1947, the company and subsequent trade show sprang from a series of weekly meetings hosted by the original Bronner Brothers, Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr., for Atlanta cosmetologists looking to improve their skills. As such, every aspect of the upcoming show has been retooled solely with the instruction and professional development of attendees in mind – from a user-friendly website, online registration and self-service kiosks, to a revamped show floor and main stage features, as well as the education offerings, new show partners and evening events.
For the first time, Bronner Bros. International Beauty Show is open to licensed beauty industry professionals and cosmetology students only. Show passes, ranging from $20 – $150, are available online at http://bronnerbros.com/. On-site registration is also available at an increased rate.
Show pass holders can attend a variety of dynamic educational courses on business, manufacturers, weaving, skincare, make-up, cutting, coloring, barbering and nails at no additional charge on a first-come, first-serve basis. Complimentary classes include but are not limited to:
– Growing a Successful and Profitable Business
– Razor Cutting on Highly Textured Hair with Paparazzi Finishing
– Goal Minder’s Mentorship & Coaching
– Advanced Technology of Haircare
– Mastering Your Mechanical Shears
– Cinema Secrets
Hands-on education and select education courses are available for an additional fee and are limited by capacity. Advance registration for these classes is highly recommended.
Attendees at the Bronner Bros. International Beauty Show will also have the opportunity to glean insights from a wide range of industry experts. Special guests include but are not limited to:
• Johnny Wright, Artistic Director, Softsheen-Carson Professional; Stylist for First Lady Michelle Obama
• Ming Lee, Celebrity Stylist, Owner of Snob Life Studio
• James Harris, Beauty Industry Icon
• Dr. Ali N. Syed, Founder and President, AVLON
• Cherry Smith, Celebrity Make-Up Artist
• Lynn Yafchek, Platform Artist, Andis
Back by popular demand, the following competitions with cash prizes and product giveaways will be held throughout the Bronner Bros. International Beauty Show:
• Name Your Face Make-up
• Cut Master
• Nail Art
• Andis Total Look Barber Competition
• Champions of Weave
• Battle of the Schools
• Student Mannequin
All competitors must register online by February 13, 2015, no on-site registration will be allowed. Visit www.bronnerbros.com for rules and regulations.
Two premiere events will place on Sunday, February 23 at the Bronner Bros. International Beauty Show:
• The Bronner Family and Business Legacy (12-2p.m., Sidney Marcus Auditorium)
The general public is invited to learn the principles that created the 68-year Bronner Brother legacy during a history-making conversation with family matriarch, Robbie Bronner and eldest son, Nathanial Bronner, Jr.
• An Evening with the Masters (8 -10:30p.m., Hall A3).
Attendees can watch industry legends work on the master stage and learn the latest trends. The event will feature Charles Gregory-Ross, James Harris, Floyd Kenyatta, Cynthia Meadows, James Mack and Jerome Allen.
For more information about the Bronner Bros. International Beauty Show including sponsorship and exhibitor opportunities, please visit www.bronnerbros.com.
