The SWAC is the only HBCU conference among the partners.
BIRMINGHAM, Ala. – The Southwestern Athletic Conference has joined the It’s On Us campaign, an initiative to raise awareness about sexual assaults on college campuses announced by President Barack Obama and vice president Joe Biden. Born from a White House task force, the It’s on Us campaign is designed to educate and promote awareness of the issue and empowering action.
A primary goal of the It’s On Us campaign is to fundamentally change the perception of sexual assault, while inspiring everyone to take accountability in prohibiting efforts. The SWAC joins the NCAA, select Division I conferences, and a host national sport organizations to represent the athletic world. The organization utilizes celebrity public service announcements, print and online advertising, and campus events to spread the message.
For more information, or to take the pledge, visit www.itsonus.org.
