BLACK PR WIRE) – SAN FRANCISCO–(BUSINESS WIRE) — Raschanda Hall, a 14-year veteran of Business Wire’s media relations team has been promoted to Director of Global Media Relations.
Raschanda has directed Business Wire’s global media relations team through the fast-paced, changing media landscape utilizing her formidable communication skills, understanding of emerging technology and her pioneering social media presence to expand Business Wire’s reach to media and influencers worldwide. Raschanda’s focus is on strategies to further establish and expand Business Wire’s circuit offerings and targeted delivery using the latest technology and communications tools. She has provided Business Wire the advantage in reaching both traditional, online, trade and specialty press and social media audiences around the world. She reports to laura Sturaitis, Business Wire’s EVP Media Relations and Product Services.
“Raschanda’s leadership, extensive industry knowledge and vast network in media and communications has kept Business Wire ahead of trends and in step with the innovations in communications over the years,” said Sturaitis. “She lives it and loves it and we are fortunate to have her leading our media relations team’s efforts by her example.”
Hall is an active member of many journalism and PR industry organizations including the Online News Association, the National Association of Black Journalists, the Publicity Club of Chicago, ColorComm and the National Black Public Relations Society where she serves as Vice President of the Chicago chapter. She is based in Chicago and is a graduate of Dillard University in New Orleans. You can follow Raschanda on Twitter at @RaschandaHall.
In addition, with Hall’s promotion, two other long-time members of the Media Relations team also move up. Pilar Portela-Webb, based in Miami, is promoted to Media Relations Manager, U.S. and Matthew Allinson, based in Seattle is promoted to Media Relations Manager, International, all working closely with Neil Hershberg, Business Wire’s SVP Global Media Relations.
Business Wire’s media relations team covers the world from Business Wire offices in New York, San Francisco, Miami, Chicago, Washington, D.C., Boston, Los Angeles, Toronto, Paris, Frankfurt and Tokyo.
