New shoes to use patented insole technology created by Enrico Cuini exclusively for new shoe line
LOS ANGELES, Calif. – Noted orthopedic surgeon, shoe designer and entrepreneur Taryn Rose is launching a Kickstarter campaign to create DRESR, the ultimate high heel shoes that aim to become the most comfortable and sexiest high heels ever made.
“My inspiration for the line is that all women want sexy, high heels that they can comfortably walk in. And thanks to designer Enrico Cuini, DRESR’s shoes deliver more comfort and stability in the highest and sexiest styles of shoes,” said Dr. Rose said.
The Kickstarter campaign aims to raise $100,000 through Nov. 5 by reaching out to women who have battled with uncomfortable, ill-fitting high-heeled shoes their entire lives. To donate, please click https://www.kickstarter.com/projects/1827888163/a-high-heel-revolution.
Dr. Rose’s celebrity following includes actresses Angela Bassett, Annette Bening, Sandra Bullock, Ashley Judd, singer Gwen Stefani and many more. With her sexy new line DRESR, Dr. Rose has garnered new admirers like Miley Cyrus, Lindsay Lohan and Paris Hilton, all of whom have embraced her campaign.
The secret behind the proposed new shoe line is the patented insole technology created by famed designer Enrico Cuini especially for the new DRESR line. Unlike all other insoles which only address the medial arch, shoes by Cuini support all three arches in the foot: medial, lateral, and transverse. Industrial materials, like carbon fiber and fiberglass, are used to deliver high performance wear and to shape a woman’s arch for maximum sex appeal.
“Other heels support just one of the arches in your foot. Our amazing patented insole technology supports all three of them, giving you comfort, support and the confidence that you’re walking in the best and most comfortable shoes ever designed,” Dr. Rose said.
An orthopedic surgeon turned shoe designer, Dr. Rose married fashion and function in 1998 and changed the footwear industry forever with her best-selling, revolutionary line of shoes. Today, the revolution is back with DRESR and its innovative design and state-of-the-art technology.
Dr. Rose and Cuini first worked together in 1997 when Enrico first sketched shoes that would become a part of the first Taryn Rose shoe collection. Although they would ultimately go in separate directions, Dr. Rose grew her brand over the next 10 years into a company earning $40 million in revenue, while Cuini turned his attention to architecture, industrial design and engineering projects. Today, the duo is back with the imaginative and fashion-forward DRESR line that will change the way women feel about high heel shoes. Funds raised from the campaign will go toward creating molds for the new insole technology which will ultimately allow for the production of “Wing” insoles at lower cost than those made by hand.
To make the DRESR line happen Taryn is offering a slew of rewards for potential donors, both big and small. Among them are:
• For pledges of $25 or more, a DRESR Custom Keychain, using leather from the first production run of DRESR’s winged shoes.
• $40 or more, a custom DRESR T-shirt, featuring Enrico’s hand-drawn designs.
• $175 or more, a pair of the DRESR flip flops along with an autographed sketch of the shoe signed by Enrico Cuini. All shoes include a free autographed sketch.
• $300 or more, the DRESR Classic Pumps with 3 ½-inch heel made of fine Italian leather.
• $600 or more, the DRESR Platform Pumps.
• $700 or more, the DRESR Laser Cut Leather Bootie with 5-inch heels and 2-inch platforms.
• $1,200 or more, the DRESR Tarina Sandal with 5-inch heel which Enrico designed recently.
• $1,500 or more, you get everything! A choice of any two pairs of shoes, both T-shirts, a bracelet, keychain along with an autographed sketch of the shoe signed by Enrico Cuini.
• $2,500 or more, name our shoes! You get to name a shoe in the DRESR collection. You’ll receive any pair of shoes from the campaign.
• $5,000 or more, you get to pick your own colors of a shoe you pick from the current collection offered in the campaign. We’ll also name a pair of shoes after you as well!
• $10,000 and over, the DRESR Custom: One pair of custom shoes, made to measure with measurement done in Los Angeles, New York, San Francisco, Dallas, Chicago, Milan or Paris (it’s your choice). You’ll also join Enrico and Taryn for dinner and tell them of your dream shoe and we’ll make it for you. You’ll also be listed in the Founder’s Circle on our shoe box and one pair of shoes will also be named after you!
To learn more, please visit https://www.kickstarter.com/projects/1827888163/a-high-heel-revolution.
