Alliance will connect Black audience with targeted lifestyle and health information
COLUMBUS, OHIO (BlackNews.com) – HBCU Connect, the trusted source for community engagement and lifestyle information for the alumni of America’s Historically Black Colleges and Universities, recently announced a new partnership with innovative pharmaceutical company Merck. The alliance, which has just launched, will provide HBCU Connect’s educated African-American readership with targeted health and lifestyle information relevant to the Black community through a dedicated health and wellness microsite (www.hbcuconnect.com/merckengage).
The Health and Wellness microsite will include co-branded content relevant to HBCUconnect.com readers while providing a wealth of useful health information and simultaneously offering Merck a unique opportunity to engage this important customer segment. The partnership is designed to offer resources that can improve awareness and help better manage common health conditions prevalent in the African American community.
In addition to the microsite HBCUConnect.com members will have access to all of Merck’s consumer offers which include disease management, fitness tips, healthy eating, recipes, and coupon offers by accessing the comprehensive website at www.MerckEngage.com. MerckEngage.com offers health information, tips, and tools website visitors can rely on every day.
“Our readers are smart, conscious consumers and offer our partners a personal link to the most powerful movers and shakers in the African-American community,” says Will Moss, CEO of HBCU Connect. “We’re honored to partner with a corporation of such great stature and look forward to a beneficial business relationship that will benefit both of our institutions as well as our web site visitors.”
