Panic Switch Army brand offers adrenaline-fueled apparel geared for men and women
SAN CLEMENTE, Calif. – With a successful clothing and merchandise line already to her credit, actress/Playboy Playmate CharisB has launched her much-anticipated, adrenaline-fueled clothing line, Panic Switch Army, aimed for both, men and women. Panic Switch Army launched at the beginning 2014 NASCAR season.
“NASCAR has always been a great brand with incredible fans and we’re very pleased to join with them and create a line of clothing that shows what NASCAR fans are about,” said CharisB, Playboy Magazine’s February 2003 Playboy Playmate.
“It’s not going (to be) your typical NASCAR style. We’re bringing a look that is a breath of fresh air to a very venerable brand for those who like to live an adrenaline-fueled lifestyle.”
Partnered with her husband Luke Burrett and NASCAR driver Kurt Busch, Charis aims to take the apparel market by storm with Panic Switch’s clothing and accessory line. Although some have tried in the past to capitalize on the auto racing theme and not succeeded, Charis and her partners believe in the viability of their stylish approach to clothing and other merchandise bearing the Panic Switch Army brand.
“Our colors and styles are meant to show that the wearer enjoys fast cars, high speed and the excitement of gasoline-fueled motor sports,” CharisB said.
“There is no other brand that says ‘I love NASCAR’ like Panic Switch does. We show it in a stylish and fashionable way and not in a campy or outdated way.”
With racing jackets that show stripes, logos and color patterns that resemble those of NASCAR race car drivers, and stylish hoodies that bear the Panic Switch Army logo, the company is already getting support from fans flocking to its new Web site, www.PanicSwitchArmy.com.
They also have signature t-shirts from such as drivers as Kurt Busch, Tony Stewart, Brad Koszlowsky, as well as Bill Goldberg and other sponsored athletes.
Panic Switch Army is also the exclusive trackside seller of Monster Energy products.
“People are responding to the brand but also to the love and respect we have for NASCAR and the excitement it represents,” said Luke Burrett, Panic Switch Army CEO.
The clothing and accessory line includes men’s tees, hoodies, jackets, knitted hats, baseball hats as well as the exclusive Panic Switch Army Kurt Busch Signature Outlaw Racing Helmet. For women, Panic Switch offers t-shirts, tank tops, dresses, hoodies, of various prints and styles.
Panic Switch Army is also the exclusive distributor of CharisB’s signature line of t-shirts, tops, posters and accessories for men and women.
“Working together with Luke and Charis has been great. Helping come up with designs and a West Coast theme for the outlaw-branded signature T-shirts and apparel with their talented artists has made this a very exciting and creative experience,” Busch said.
Having built the highly successful mixed martial arts apparel and lifestyle brand Silver Star Casting Company into a global phenomenon a few years ago, CharisB and Luke Burrett are on their way to building yet another powerful brand with wide appeal. Already, they have plans to attend a number of NASCAR races to promote the new Panic Switch Army products and NASCAR.
A Playboy Playmate and model, CharisB has continued her work with Playboy as a host of its radio show “The Panic Switch,” and a model for numerous brands and magazines. She remains busy as an actress and TV personality on such television shows as “MMA Heat,” “The Two Coreys,” “UFC 47: It’s On!” and others. But her passion for work and family will keep her busy this year as she prepares for work on a TV pilot and a role on an upcoming film.
“I’m very thankful to have these wonderful opportunities and also to Luke and Kurt Busch for their tireless work and their incredible support,” CharisB said.
“I’m truly looking forward to traveling across the country to meet NASCAR fans and promote our brand and NASCAR. It’s going to be fun!”
Visit www.PanicSwitchArmy.com.
