Wednesday October 16 11:00 am – 1:00 pm
The Harbert Center, 2019 4th Avenue North
Strategies For Building the SEC Brand
Presented by Charlie Hussey, SEC Associate Commissioner for Network Relations
The Southeastern Conference has had a great deal of success by any measure – from national championships on the field and success in the classroom to expansion and most recently the announcement of the new SEC Network launching August of 2014. So, how will the SEC brand and position the SEC Network and cater to fans of all interests? Join us October 16th as Charlie Hussey, SEC Associate Commissioner for SEC Network Relations, will share some of the strategies for keeping the SEC on top.
In addition to working with the SEC’s TV packages and sponsorship program for the past eight years, Hussey has served as primary contact for the SEC Corporate Sponsorship Program and has developed and implemented marketing and branding initiatives for the league while overseeing all matters relating to the league’s licensing program.
The SEC Network will launch with more than 1,000 events in the first year of operation including more than 100 men’s and more than 60 women’s basketball games, 75 baseball games and selected events from the other 17 SEC sports. The network will also feature studio shows and coverage of special events such as signing day and football pro days. Each SEC school will have the opportunity to produce and develop content for various platforms.
New Members & Prospective Members – Join us at 11:00 am for an informative session on the many benefits of joining AMA. Membership really does come with privileges.
Students $10 Members $20 Guests $30
Register at www.BhamAMA.com
