SWAC hits the road for mobile “Pep Rally” to build excitement for the upcoming
2013 Toyota SWAC Football Championship in Houston, Texas
BIRMINGHAM, Ala. – The Southwestern Athletic Conference (SWAC), in partnership with AARP and Toyota, will kick off the fourth annual SWAC Mobile Marketing Tour (MMT) on September 14th.
During the 2013 SWAC football season, the mobile marketing tour will make game day stops on the campuses of all 10 SWAC member institutions, including three homecoming games and a number of classic rivalry games—all in a brand new 2013 Toyota Highlander Hybrid. To incorporate fan participation at the various stops, this year’s tour introduces the mobile “Pep Rally”, with music and entertainment, featuring the SWAC Eddie Robinson Championship trophy.
“As we launch several ventures to help promote the 2013 Toyota SWAC Football and Basketball Championships, our mobile marketing tour continues to help generate interest from our fan base,” said Duer Sharp, SWAC Commissioner. “The mobile marketing tour introduces another innovative marketing technique and we (SWAC) applaud the effort used to spark buzz about our upcoming championships. Last year’s tour was extremely effective, and we would like to thank this year’s sponsors, Toyota and AARP, for their support of the Southwestern Athletic Conference.”
As a first year MMT sponsor, AARP will provide SWAC fans a complimentary one-year membership to new and current AARP members along with information about their Families for Education program.
Toyota, entering into its third year as a sponsor of the MMT, will present the Toyota Green Initiative (TGI). This environmental stewardship platform was designed to empower the African America community to adopt a more sustainable lifestyle. As part of the TGI program, Toyota will host an interactive on-site experience including the Green Gallery, Energy Generation Challenge and a recycling game. Toyota will also offer branded giveaways to SWAC fans while supplies last.
Traveling more than nine thousand miles and reaching more than 238,000 fans, the MMT will include free branded giveaways and ticket giveaways to the Championship game. This effort will help promote the 2013 Toyota SWAC Football Championship on December 7th at Reliant Stadium and the 2014 SWAC Basketball Tournament held March 11-15th at the Toyota Center, both in Houston, Texas.
This year, the 2013 Toyota SWAC Football Championship will be followed by the SWAC Battle of the Bands, featuring marching bands from all 10 member schools. Additional events and entertainment are also scheduled for the weekend. For ticket information and event details for the 2013 Toyota SWAC Football Championship, please visit www.swacfootball.org.
