ESSENCE, the preeminent lifestyle magazine for African-American women, announces the launch of its newest iPhone app. Available for download from the App Store, the app will continue to allow ESSENCE to serve its community of mobile super users. ESSENCE’s new app debuts with robust content from the magazine’s annual September Fashion issue, including its cover story featuring singer and X Factor host Kelly Rowland; a Fall 2013 style guide; expert beauty tips and more.
For more than 43 years, ESSENCE continues to implement innovative strategies to service its loyal community of 9.8 million readers. The launch of ESSENCE’s iPhone app is a natural progression for the brand, as African-American women continue to over-index in the mobile and social media landscapes. In July, ESSENCE also launched its 2013 ESSENCE Festival app, which helped attendees of the record-breaking Festival to stay in-the-know during the annual July Fourth Weekend festivities.
Recent stats show that African-American women lead their mainstream counterparts when using mobile to:
• Read magazines
• Watch TV shows/movies
• Shop, research or buy products
The launch of ESSENCE’s app will also provide an opportunity for advertisers to see the strength of this still under-tapped audience, as the brand continues to develop and implement creative strategies to engage and service its core audience.
“One of the reasons for ESSENCE’s continuous success is our willingness to not only serve but to also evolve with our audience—who today have grown into a community of mobile super-users,” said Michelle Ebanks, President of ESSENCE Magazine. “With the launch of our latest iPhone app, ESSENCE continues to demonstrate its commitment to meeting the needs of our audience wherever they are.”
